Goal:
Enhance the B2B conversion rate by revitalizing the Frequent Values by Entertainment informational website.
Problem:
- The website’s layout, look and feel was outdated
- The hierarchy of information was not prominent
- Potential clients couldn’t understand the full service of Frequent Values from the website
Approach:
Updating the brand’s look and feel:
Compared to the previous version, we have created a more sophisticated look by using the Playfair Display serif font for headings, and charcoal colour as one of the base theme colours.
We want the brand to be approachable and thus added touches of bright light blue and selected young energetic images for a friendly and contemporary vibe.
Upgrading the information presentation:
We know with every pitch you only have 3 minutes to present what you. Thus it is crucial to simplify your information and take potential clients straight to the point.
- Broken down main selling points in one-liner point forms with icons
- Applied F pattern layout to establish visual hierarchy and help viewers read comprehensive content
- Web animation is applied to sections of the website to keep users engaged
Result:
Business sales representatives leveraged this website as an effective introduction to the Frequent Values service, sparking interest from a diverse range of potential clients. As a result, the conversion rate skyrocketed by an impressive 200%.
To see the live version of the current version of the website, please click here.
