Redesigning the look of the promotional EDMs for various clients.
For example, Red Energy Rewards EDM before:
We have made the following changes –
- Modernise the look of the banner by using a thinner font
- Make each offer tile more concise by eliminating the logos and having them appear when users hover over it
- Replaced the blue ribbons and blue heading colour with charcoal colour text, so the users can focus on the images and not be distracted by the bright blue colour.
Red Energy Rewards EDM after:
Applied the same changes to other clients
