UX UI Product Designer
Brand Strategy
At Entertainment Group, I have worked with the Corporate division – Frequent Values, to create visual mockups for IGA’s new rewards app. I have used Figma to create UI wireframes for the IGA Rewards Lifestyle app from the colour palette and logo of the client’s style guide. Collaborating with the client’s requirements, this is the …
Goal: Enhance the B2B conversion rate by revitalizing the Frequent Values by Entertainment informational website. Problem: Approach: Updating the brand’s look and feel: Compared to the previous version, we have created a more sophisticated look by using the Playfair Display serif font for headings, and charcoal colour as one of the base theme colours. We …
This is a UI project that I did with Coursera, it is an app that I definitely want to complete and make real cause I am an owner of four cats! Here I will show the working process of this project, but if you just want to see the App prototype, feel free to check …
I created this brand Captain Skewers when a few of my friends and I, on a random day decided to see whether or not we can start a skewers business.
A branding project for a new consultancy firm in Shanghai. I started off by doing what we were taught at school – brainstorming and drawing something on paper before approaching the screen. Created a mood board to get a look and feel. Convert the inspiration from the mood board into logos The client likes the …