Canton Wonton - Carol's Portfolio

This is a UX project I did at Coursera. And here is my working process in detail.

However, if you just want to see the App prototype, feel free to check it out here.

Brief:

Being hired by an entrepreneur who wants to open a new, delivery-only establishment that delivers food (or drinks) to customers living nearby. I have been asked to plan and design the restaurant’s website. The centerpiece of this website will be an online food customization and ordering system.

On the other hand, I am to determine a few parameters for the restaurant business. I have to decide on a very specific, customizable food product, a primary target audience, the restaurant’s price range, and its name. So, in a way, I am also the restaurateur’s business partner or the business consultant.

Restaurant Concept

Restaurant Name

Canton Wonton

Food & drink

Base: Thin egg noodle, Thick egg noodle, Flat rice noodle, rice vermicelli.
Topping: Canton prawn wonton, Dumplings, Beef briskets, Pork knuckles
Soup: With Soup, Dry without Soup
Drinks: Hot/Cold milk tea, coffee, mixed milk tea and coffee, lemon tea

Location

Melbourne, Australia
Delivery radius: Melbourne CBD to Carlton area where the University of Melbourne is.

Main target audience

Overseas college students from Hong Kong who crave authentic Hong Kong noodle soup.

Cost

$ – Affordable. Approximately $10-15 per noodle dish Approximately $5-7 per drink

Elevator pitch

Serving the signature Hong Kong dish – wonton noodle to those who miss that authentic taste of Hong Kong.

Strategy

Target Audience

Roles

Overseas college students from Hong Kong
People who love Hong Kong authentic food
People who want to try authentic Hong Kong food
People looking for affordable meal

Demographics

Age – 18 to 35 years old
Education – College student
Marital Status – Single
Income – Limited budget
Location – Melbourne CBD to Carlton area where the University of Melbourne is.

Psychographics

Personality & Attitudes: Youthful, fun, prompt, adventurous, curious
Values: Hong Kong culture, fusion of East and West, open-minded, liberal
Lifestyles: Active, fun, parties, studious, food explorer

User Personas

Sandy Chan (18) – The introvert nerd

18-year-old University of Melbourne student
Originally from Hong Kong and came to the University of Melbourne to study Commence/Law
High distinction student
An introvert, who prefers to stay home on weekends
Misses authentic Hong Kong food

Steven Yau (22) – The fun mate

22-year-old RMIT student
Originally from Hong Kong and came to RMIT to study Animation and Interactive Media
An extrovert and loves to hang out with his mates
Plays his VR occasionally
Likes to take his friends to try Hong Kong authentic food that he is proud of

Nezuko Osaka (20) – The film lover

20-year-old Victorian College of Arts (VCA) student
Originally from Japan and came to Melbourne to study Film production
Likes to watch movies on the weekend with friends
She loves movies from Hong Kong and would like to explore the local food from there

User Needs
The website needs to enable the user to:

Find out the opening hours of the restaurant
Customize the order or pick from a list of the classic combination
Provide a solid mobile experience
Menu to be available in both English and Chinese
Find out about the story of Hong Kong noodle soup

Client Needs
The website needs to enable the client to:

To sell food online that will be delivered
Provide a system for order customization
Communicate authenticity – homemade noodles, wonton, ingredients, classic recipes
Communicate how the food will be delivered – soup and noodles separately
Explain the story of Hong Kong noodle soup to people who are new to it

Outline of Scope

Content Requirements

“The user will be looking for…”

Business hours
Describe delivery radius: only in CBD to Carlton area
Food Menu – Image and what’s in the dish – both English and Chinese
Display prices
About Hong Kong noodle soup
About us
Contact us
FAQs
Information on how the food will be delivered
Information on how to assemble the delivered food

Functionality Requirements

“The user will be able to…”

Login
Enter the address to check whether delivery is available
Choose from a list of classic noodle combinations or create a customized dish
Place order (Contact information, delivery information, make payment, order confirmation)
Create an account (view your favourite order, loyalty points – buy 10 get 1 free)

Site Map

Wireframe

Mood Board

Red-white-blue material is a nylon canvas in colors of red, white, and blue. It was widely used as the covering material for construction sites, and as a waterproof tent for many shops and stores in Hong Kong. There are also Red-white-blue tote bags that are commonly used as they are cheap, lightweight, durable, and multi-functional. Red-white-blue has become a representative of Hong Kong culture.