{"id":1569,"date":"2025-06-09T05:22:06","date_gmt":"2025-06-09T05:22:06","guid":{"rendered":"https:\/\/oish.cc\/?post_type=rara-portfolio&p=1569"},"modified":"2025-06-09T06:12:09","modified_gmt":"2025-06-09T06:12:09","slug":"entertainment-app-home-screen-redesign","status":"publish","type":"rara-portfolio","link":"https:\/\/oish.cc\/index.php\/portfolio\/entertainment-app-home-screen-redesign\/","title":{"rendered":"Entertainment App Home Screen Redesign"},"content":{"rendered":"\n
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Before<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n
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After<\/figcaption><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n

Project Overview<\/h2>\n\n\n\n

The product: <\/strong>
The Entertainment App is an app that provides Entertainment members with exclusive offers on dining, travel, shopping, and more. The typical user is a female between 25 to 45 with a family. The goal of the Entertainment App is to provide members with a wide range of offers, allowing them to discover more about their local community and save money in their everyday lives.<\/p>\n\n\n\n

The Problem:<\/strong>
Customer reviews reflected that members are not satisfied with the Entertainment app. Some members are still asking to bring the Entertainment book back. <\/p>\n\n\n\n

The Goal:<\/strong>
Improve the User Experience of the Entertainment app to drive engagement and increase transaction value.<\/p>\n\n\n\n

My role:<\/strong>
UX UI designer leading the redesign of the home screen.<\/p>\n\n\n\n

Responsibilities:<\/strong>
Gather feedback from current Entertainment app users. Produce high-fidelity mockups.<\/p>\n\n\n\n

User Research<\/h2>\n\n\n\n

Pain points:<\/strong><\/p>\n\n\n\n

1. Look and Feel – “App design looks old, outdated and clunky.”<\/p>\n\n\n\n

2. Browse – Lack of option to see all offers, users want a master list of all offers like the book.<\/p>\n\n\n\n

3. Explore – Difficult to explore and navigate what’s in the program.<\/p>\n\n\n\n

Starting the design<\/h2>\n\n\n\n

Round 1 mockup<\/strong><\/p>\n\n\n\n

    \n
  • Added category shortcut icons for easier visual recognition of available offerings. Solving the difficult-to-explore pain point.<\/li>\n\n\n\n
  • More white space all around to give content room to breathe, improving readability and focus.<\/li>\n\n\n\n
  • Adopted a more neutral colour palette to improve the look and feel of the app. Primarily shades of grey with subtle accents of orange, to create a refined, premium feel and allow the content to take centre stage.<\/li>\n<\/ul>\n\n\n\n

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    Round 2 mockup<\/strong><\/p>\n\n\n\n

    After the first round of user feedback, I made further changes:<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

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    Round 3 mockup<\/strong> – Final:<\/strong><\/p>\n\n\n\n

    We\u2019ve refined the offer card with rounded corners and adjusted the ‘Up to $XX value’ tag to use 100% white for improved accessibility.<\/p>\n\n\n\n

    Since then, the business has updated its colour palette to Marine Blue and Gold. A lighter orange has replaced the previous bright orange and will be used in dark mode.”<\/p>\n\n\n\n

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    What I have learned from this project<\/h2>\n\n\n\n

    To communicate my solution to the stakeholders, I must put effort into explaining the reasoning behind my design. I have found that creating a mockup of both their initial suggestions and then presenting my recommendation helps this process. <\/p>\n\n\n\n

    The executives were looking to display all categories’ shortcut icons on the home screen. After seeing their idea and my recommendation together in the Round 2 mockup, they can visualise and understand which one is a more suitable option for the users. I believe that it’s important to be included in the decision-making process.<\/p>\n\n\n\n

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    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Project Overview The product: The Entertainment App is an app that provides Entertainment members with exclusive offers on dining, travel, shopping, and more. The typical user is a female between 25 to 45 with a family. The goal of the Entertainment App is to provide members with a wide range of offers, allowing them to … <\/p>\n","protected":false},"author":1,"featured_media":1578,"comment_status":"open","ping_status":"closed","template":"","rara_portfolio_categories":[4,13,3],"class_list":["post-1569","rara-portfolio","type-rara-portfolio","status-publish","has-post-thumbnail","hentry","rara_portfolio_categories-graphic-design","rara_portfolio_categories-prototyping","rara_portfolio_categories-ux-ui"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/oish.cc\/index.php\/wp-json\/wp\/v2\/rara-portfolio\/1569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oish.cc\/index.php\/wp-json\/wp\/v2\/rara-portfolio"}],"about":[{"href":"https:\/\/oish.cc\/index.php\/wp-json\/wp\/v2\/types\/rara-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/oish.cc\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oish.cc\/index.php\/wp-json\/wp\/v2\/comments?post=1569"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oish.cc\/index.php\/wp-json\/wp\/v2\/media\/1578"}],"wp:attachment":[{"href":"https:\/\/oish.cc\/index.php\/wp-json\/wp\/v2\/media?parent=1569"}],"wp:term":[{"taxonomy":"rara_portfolio_categories","embeddable":true,"href":"https:\/\/oish.cc\/index.php\/wp-json\/wp\/v2\/rara_portfolio_categories?post=1569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}