{"id":42,"date":"2022-08-21T15:17:25","date_gmt":"2022-08-21T15:17:25","guid":{"rendered":"http:\/\/rarathemesdemo.com\/perfect-portfolio\/?post_type=rara-portfolio&#038;p=42"},"modified":"2024-02-11T23:18:07","modified_gmt":"2024-02-11T23:18:07","slug":"redesigning-edms","status":"publish","type":"rara-portfolio","link":"https:\/\/oish.cc\/index.php\/portfolio\/redesigning-edms\/","title":{"rendered":"Redesigning EDMs"},"content":{"rendered":"<p>Redesigning the look of the promotional EDMs for various clients.<\/p>\n<p>For example,&nbsp;Red Energy Rewards EDM before:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1268\" src=\"http:\/\/oish.cc\/wp-content\/uploads\/2018\/05\/RedEnergy-old-eDMs-Mockup.png\" alt=\"Red Energy old eDM\" width=\"1400\" height=\"1293\" srcset=\"https:\/\/oish.cc\/wp-content\/uploads\/2018\/05\/RedEnergy-old-eDMs-Mockup.png 1400w, https:\/\/oish.cc\/wp-content\/uploads\/2018\/05\/RedEnergy-old-eDMs-Mockup-300x277.png 300w, https:\/\/oish.cc\/wp-content\/uploads\/2018\/05\/RedEnergy-old-eDMs-Mockup-1024x946.png 1024w, https:\/\/oish.cc\/wp-content\/uploads\/2018\/05\/RedEnergy-old-eDMs-Mockup-768x709.png 768w, https:\/\/oish.cc\/wp-content\/uploads\/2018\/05\/RedEnergy-old-eDMs-Mockup-65x60.png 65w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/p>\n\n\n<p class=\"wp-block-paragraph\">We have made the following changes &#8211; <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Modernise the look of the banner by using a thinner font<\/li>\n\n\n\n<li><span style=\"color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Make each offer tile more concise by eliminating the logos and having them appear when users hover over it<\/span><\/li>\n\n\n\n<li>Replaced the blue ribbons and blue heading colour with charcoal colour text, so the users can focus on the images and not be distracted by the bright blue colour. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Red Energy Rewards <a href=\"https:\/\/viewstripo.email\/c1a74381-12f5-44b2-b794-249a8f5230111652247586151\" target=\"_blank\" rel=\"noreferrer noopener\">EDM<\/a> after:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/viewstripo.email\/c1a74381-12f5-44b2-b794-249a8f5230111652247586151\" target=\"_blank\" rel=\"Red Energy Rewards noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"946\" src=\"http:\/\/oish.cc\/wp-content\/uploads\/2018\/05\/RedEnergy-new-eDMs-Mockup-1024x946.png\" alt=\"Red Energy\" class=\"wp-image-1267\" srcset=\"https:\/\/oish.cc\/wp-content\/uploads\/2018\/05\/RedEnergy-new-eDMs-Mockup-1024x946.png 1024w, https:\/\/oish.cc\/wp-content\/uploads\/2018\/05\/RedEnergy-new-eDMs-Mockup-300x277.png 300w, https:\/\/oish.cc\/wp-content\/uploads\/2018\/05\/RedEnergy-new-eDMs-Mockup-768x709.png 768w, https:\/\/oish.cc\/wp-content\/uploads\/2018\/05\/RedEnergy-new-eDMs-Mockup-65x60.png 65w, https:\/\/oish.cc\/wp-content\/uploads\/2018\/05\/RedEnergy-new-eDMs-Mockup.png 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Applied the same changes to other clients<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/viewstripo.email\/4439f1e4-8ae8-4235-b525-faafabaadb3b1655953772539\" target=\"_blank\" rel=\"Zurich noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"946\" src=\"https:\/\/oish.cc\/wp-content\/uploads\/2022\/08\/Zurich-eDMs-Mockup-1024x946.png\" alt=\"\" class=\"wp-image-1269\" srcset=\"https:\/\/oish.cc\/wp-content\/uploads\/2022\/08\/Zurich-eDMs-Mockup-1024x946.png 1024w, https:\/\/oish.cc\/wp-content\/uploads\/2022\/08\/Zurich-eDMs-Mockup-300x277.png 300w, https:\/\/oish.cc\/wp-content\/uploads\/2022\/08\/Zurich-eDMs-Mockup-768x709.png 768w, https:\/\/oish.cc\/wp-content\/uploads\/2022\/08\/Zurich-eDMs-Mockup-65x60.png 65w, https:\/\/oish.cc\/wp-content\/uploads\/2022\/08\/Zurich-eDMs-Mockup.png 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/viewstripo.email\/253414b5-8305-4a71-bb2f-446f6c4af7111657846565028\" target=\"_blank\" rel=\"Dining Deals noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"946\" src=\"https:\/\/oish.cc\/wp-content\/uploads\/2022\/08\/Dining-Deals-eDMs-Mockup-1-1024x946.png\" alt=\"\" class=\"wp-image-1270\" srcset=\"https:\/\/oish.cc\/wp-content\/uploads\/2022\/08\/Dining-Deals-eDMs-Mockup-1-1024x946.png 1024w, https:\/\/oish.cc\/wp-content\/uploads\/2022\/08\/Dining-Deals-eDMs-Mockup-1-300x277.png 300w, https:\/\/oish.cc\/wp-content\/uploads\/2022\/08\/Dining-Deals-eDMs-Mockup-1-768x709.png 768w, https:\/\/oish.cc\/wp-content\/uploads\/2022\/08\/Dining-Deals-eDMs-Mockup-1-65x60.png 65w, https:\/\/oish.cc\/wp-content\/uploads\/2022\/08\/Dining-Deals-eDMs-Mockup-1.png 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Redesigning the look of the promotional EDMs for various clients. For example,&nbsp;Red Energy Rewards EDM before: We have made the following changes &#8211; Red Energy Rewards EDM after: Applied the same changes to other clients<\/p>\n","protected":false},"author":1,"featured_media":1267,"comment_status":"closed","ping_status":"closed","template":"","rara_portfolio_categories":[9],"class_list":["post-42","rara-portfolio","type-rara-portfolio","status-publish","has-post-thumbnail","hentry","rara_portfolio_categories-edm-electronic-direct-email-design"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/oish.cc\/index.php\/wp-json\/wp\/v2\/rara-portfolio\/42","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oish.cc\/index.php\/wp-json\/wp\/v2\/rara-portfolio"}],"about":[{"href":"https:\/\/oish.cc\/index.php\/wp-json\/wp\/v2\/types\/rara-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/oish.cc\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oish.cc\/index.php\/wp-json\/wp\/v2\/comments?post=42"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oish.cc\/index.php\/wp-json\/wp\/v2\/media\/1267"}],"wp:attachment":[{"href":"https:\/\/oish.cc\/index.php\/wp-json\/wp\/v2\/media?parent=42"}],"wp:term":[{"taxonomy":"rara_portfolio_categories","embeddable":true,"href":"https:\/\/oish.cc\/index.php\/wp-json\/wp\/v2\/rara_portfolio_categories?post=42"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}